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All You Need to Know in Regard to Lighting Product management.

Due to the inventions, innovations and advancements made in terms of technology, lighting tools and products have experienced dynamism over all these years. Therefore, one of the aspects that the lighting product managers should think of during product development is future suitability and compatibility of the product due to the rapidly changing technology.

This is because, if the product that has been developed will become obsolete in the near future, the company will suffer huge losses due to resources wasted during product development. Therefore, it is important to have a team that makes excellent decisions. Lighting product management is basically an organizational function that deals with product guidance throughout its lifecycle.

This management function starts from the time an idea of coming up with a new product is conceived, when the product is developed, when it is being priced and positioned in the market until when it reaches the first customers and the acceptance and feedback it gets. Customer feedback focus is one of the most important thing that the management can do in order to be sure the product is able to satisfy its customers. When this is done, the product will thrive well in the market which translates to profitability.

The roles of these product managers is to deal with all aspect concerning the products. In order for a business to enjoy short-term and long-term benefits that come with new product development throughout its lifecycle, you have to get an excellently performing product management team. Due to this fact, you need to make certain considerations before hiring your product managers.

1. Problem-solving and communication skills.

It is obvious that customers will raise concerns and issues concerning the product once it has entered the market. If the management team does not know how to communicate with customers, the chances of losing market share are very high. The language that the managers will use will either encourage customers or chase them away.

If wrong communication is used, the customers will run away and turn to alternatives and competing brands. On the other hand, problem-solving skills matter a lot. It is obvious that electrical devices keep on developing problems and issues each time now and then and the way you deal with this problems matters a lot. Product failure can occur if the managers do not know how to solve problems.

2. Empathy and curiosity.

When looking for lighting product managers, these skills should be considered. When it comes to empathy, the manager should be able to put him or herself in the shoes of the customers and see what is best for them. Therefore, he or she is able to learn more in terms of what customers expect from this product. Through this, it becomes easier to discover more on the service the customers need and expect.

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